5 Things Every Business Card Should Have

Business cards are an essential marketing and networking tool that is still extremely effective, if not necessary, in today's digital world.  Handing someone a well designed business card with the proper information can make the difference in them picking up the phone or throwing your card in the nearest trash bin along with that old gum wrapper they found in their pocket.

What is a Preflight Checklist? Tips for Successful Print Design

Just as a pilot would perform a number of system checks before take-off, a graphic designer will conduct their own set of checks before package and delivery of your print design project.  This preflight process is crucial to ensure proper printing.

The Power of Color, How to Choose Colors for your Brand

Color is the first thing a consumer will notice about your brand and that color influences 60% - 80% of a customers purchasing decisions. It costs a business next to nothing to choose colors for their brand but making the wrong decision, can make or break a product. Color is a powerful thing and I will show you how to choose colors for your brand.

Elements of a Logo, 3 Terms you Should Know

Most logos consist of two primary elements that can be used together to form the businesses logo or used individually to represent the brand. When talking about your logo with a designer or a print shop, it is helpful to understand these elements and their associated terms to better communicate and make informed decisions without compromising your brands integrity.