Defining and Comparing Vector vs. Raster in Graphic Design

Vector and raster are terms commonly used in the graphic design industry as they refer to how something is designed and the file format delivered. Vectors are the industry standard in logo design for their ability to scale without any loss of quality, while a raster is commonplace on the web.

Elements of a Logo, 3 Terms you Should Know

Most logos consist of two primary elements that can be used together to form the businesses logo or used individually to represent the brand. When talking about your logo with a designer or a print shop, it is helpful to understand these elements and their associated terms to better communicate and make informed decisions without compromising your brands integrity.